

Meet the Creators Behind ALTERNATIVE
We’re Martina Jutglà and Anna Khazanova, two best friends who created ALTERNATIVE for those who want something different.
We’ve put in the work, obsessed over every detail, and made sure that every piece reflects what ALTERNATIVE stands for: bold and unlike anything you’ll find in just any shop.
Our name isn’t just a label, it’s a mindset. ALTERNATIVE represents every product we create now and in the future.
It’s about standing out without trying too hard, about wearing something that feels right because it’s made with purpose.
It’s an alternative. And it’s made for you.
;)
ALL ABOUT YOUR JEANS
We don’t offer cash refunds, but we’re happy to exchange sizes if needed. In the rare case that your jeans arrive in less-than-perfect condition, please contact us—we’ll be happy to assist you personally.
We don’t offer cash refunds, but we’re happy to exchange sizes if needed. In the rare case that your jeans arrive in less-than-perfect condition, please contact us—we’ll be happy to assist you personally.
To keep your jeans looking their best, we recommend washing them inside out, or even hand washing for extra delicacy. For more detailed care instructions, check the inner labels of your jeans.
To keep your jeans looking their best, we recommend washing them inside out, or even hand washing for extra delicacy. For more detailed care instructions, check the inner labels of your jeans.
Our rhinestones aren’t just for show they’ve undergone various tests to ensure top quality and durability. Each one is carefully made in Portugal, adding an extra touch of craftsmanship to your jeans.
Our rhinestones aren’t just for show they’ve undergone various tests to ensure top quality and durability. Each one is carefully made in Portugal, adding an extra touch of craftsmanship to your jeans.
CONTACT US
Need anything? We're more than happy to help—just reach out