Alternative is a brand built from nothing but two girls, a living-room floor and a big vision. What started as a small idea turned into a real brand with pieces that shine made for girls who do, too.

We create something truly alternative, pieces that shine and never end up forgotten in the back of your closet.

Alternative was born in 2023 with a mission to show who we are without having to say a word, because our pieces speak for themselves.

Alternative is not just a brand, it’s clothing that speaks before you do.